A Creative Director in Dallas with a strong passion for creativity and innovation. With a background in graphic design, marketing, and branding, I specialize in crafting compelling visual stories that resonate with audiences.
Throughout my career, I have led successful projects, delivering impactful and engaging creative solutions. I am known for my strategic approach to design and attention to detail, which helps me create visually stunning campaigns.
I am also recognized for my leadership skills and ability to inspire teams, making me a valuable asset in fast-paced environments.
Hi, I’m Araceli Rubio
Resume
Creative Director
- Lead the creative vision and brand strategy for a luxury home décor company across retail and wholesale campaigns.
- Designed and styled curated home décor displays for photo shoots, mailers, e-commerce, and in-store presentation.
- Execute end-to-end creative processes while maintaining deadlines, budgets, and brand integrity.
- Develop campaign concepts, mood boards, layouts, packaging ideas, and marketing materials.
- Supervise a creative team while fostering a collaborative and innovative environment.
Graphic Designer / Photographer
- Designed and executed digital and print marketing materials aligned with the brand’s visual identity.
- Handled production photography for e-commerce and marketing use.
- Maintained consistency in visuals across digital and print platforms.
- Collaborated with marketing and merchandising teams on campaign execution.
Features
Work featured on Good Morning America Deals & Steals, CBS Deals, and The Tamron Hall Show, showcasing creative direction and seasonal styling.
Product designs sold at HomeGoods, including original tags and packaging created exclusively by me.
Skills
- Art Direction
- Leadership & Team Management
- Strategic Thinking
- Project Management
- Communication
- Trend Forecasting
- Marketing & Content Strategy
- Adobe Creative Suite
- Shopify
- Magento
- Mailchimp/Klaviyo
- Photoshop
- Illustrator
- Lightroom
- Canva
- Google Suite
Bachelor of Fine Arts